This course is exploring the fundamentals of social media advertising, including audience targeting, ad creation, bidding strategies, and performance tracking. Understand how to develop and manage successful ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc. and learn how to develop comprehensive social media marketing strategies aligned with business goals. Explore techniques for audience analysis, competitor research, content planning, and setting measurable objectives. The course aims to provide a comprehensive understanding of SEO principles, best practices, and techniques to enable participants to optimize their online presence and drive targeted organic traffic to their websites.